Our Mission

We assist youth in developing comprehensive skills, maximizing their individual potential and elevating their game both on and off the court.

Our Story

Hoop Love Academy is more than a training program—it’s a movement built on passion, community, and the transformative power of basketball. Since its founding in May 2019, it has become a place where young athletes sharpen their skills, grow their confidence, and develop the mindset needed to succeed both on and off the court.

Behind this vision stands Mackenzie Lewis—better known as Coach Mack. As a Player Development Specialist, he has worked with Northside High’s VHSL State Championship team, collegiate and pro athletes like Monty Bowser (NAU, Cal) and Kasey Draper (EPG Guardians, Germany), and trained players across AAU, individual, and high school levels. Seeing the need for structured, progressive training beyond sporadic development, Hoop Love Academy was birthed to bridge that gap—delivering top-tier skill-building, confidence cultivation, and basketball IQ/EQ development to prepare athletes for the next level.

Hoop Love Academy thrives because of the players, families, coaches and mentors who invest in the vision. Every session is about more than drills; it’s about building resilience, leadership, and discipline through the game. The impact goes beyond basketball, shaping athletes into confident individuals prepared to navigate life’s challenges.

Here, development isn’t just about talent—it’s about commitment, connection, and community. Join us, invest in the journey, and grow with us. 🏀

Join Us

Whether you're an athlete, parent, or a supporter— there's a place for you in our community. Together, we can make a lasting impact on the lives of young people through the game we love.

Contact Us

Have questions or want to get involved? Reach out to us at info@hooploveacademy.com and we’ll get in touch with you.